Gone past the days when customers preferred to use E-commerce Websites for online shopping. There’s a mobile app for everything now. Mobile phones have in fact changed the way people shop but then again, while Shoppers are increasingly moving toward their mobile devices for retail purposes, but the actual retailers have struggled to get customers to download their specific branded retail mobile apps.
Very few Retailers are using mobile technologies to make it easier for customers to shop seamlessly while some brick-and-mortar stores like Wal-Mart are successfully utilizing mobile to improve their in-store experiences. But other retailers have developed mobile apps so full with ads that they would be better off without using the app at all. However, since shoppers are practically begging for better mobile app experiences.
Here are Top 10 Good tips for retailers we have compiled to help you create successful Mobile Retail Apps.
Strategize on the User Experience
Success of your app depends on the user experience. You don’t have to jump and rush for the features your mobile app is going to provide. What you need is a fully fledged strategy that would support your consumers throughout their whole shopping experience from checking in to checking out. During the purchase process, Consumers do get frustrated sometimes maybe because they are asked for signing up way before exploring the store. Why a visitor would want to be your customer if he does not even know what you have got in the store for him. You need to design and strive to create real-time shopping experience in your retail mobile app.
Inculcating the Right Features
With regard to providing speed and convenience simultaneously, Native is the way to go. As developing a native application for your customers will provide them a plethora of functionality by using their mobile environment.
With regard to providing speed and convenience at the same time, Native is the way to go; as developing native application will give extra space to the developer for providing a plethora of functionality by using their mobile environment, along with additional control of a customer’s purchase path.
Know your audience wants
If you don’t have your targeted audience in mind you are up for wasting a lot of money on app development and resources for no return. Instead, you need to reach out to customers with the help of social media to listen to what they truly want through constant feedback because your audience is your only Hero.
Use Latest tech
The pace of technology is faster than ever so make sure you are not creating a mobile app with outdated technology which is from the very start will lead to bad user experience let alone winning from your competitors. Make sure you consult with the experts in the domain to stay on the bright side.
Less is more
Bombarding your mobile app with every available feature will bring app crashes not conversions. You need to incorporate limited but much-needed features in your mobile app. Focus on only the things that will add enormous value to experience of the shoppers and start from there.
Customer always comes first
A customer’s mobile is more than just a device; it’s a fixture of his everyday life. Use data analytics in your mobile app to observe your customers and then by providing them quality customer support within the mobile app.
What has led to bad user experiences on mobile is that companies try to go all in right from the very start. Instead, you should focus on one thing you can build into your mobile app that is hugely valuable and a reason for somebody to open your app.
Customer Friendly content
As you want customers to buy something from your platform, your core emphasis should be on making the shopping experience of the customer a smooth one. This can be done by adding design screens that can interpret multiple input formats so the customers enter their credentials however they want, Minimize the number of steps for password authentication or use different authentication methods such as social media authentication or finger print touch login, Add values like free shipping, offer repetitive deals on the products that are highly on demand.
Keep in mind the bigger picture.
Last but not the least, while developing your retail mobile app keep in mind that what features you need to incorporate in future updates therefore planning the features game accordingly because your retail mobile app will need updates like every other mobile app so you need to be proactive in releasing updates with resolved bugs along with value added functionalities which will help in customer retention as well as maintaining strong bond with current consumers of your mobile retail app.