With the consistent and constant evolution of technology, the mobile app ecosystem has become one of the world’s largest industry. An estimated total of 197 billion app downloads were done in the year 2017 only (Statistca). With a presence so heavy and a rapid-paced growth model, mobile apps have proven to be an effective medium for shaping a new business idea.
But with so much competition, the slightest of mistake can increase the chances of failure tremendously. Therefore it becomes vital to realize the common mistakes that should be avoided by mobile app designers in order to create a successful app that connects with the target audience.
Let us see the 10 most common mistakes that mobile app designers make:
Building Apps for Multiple Platforms Simultaneously
The app store is the leading distribution channel for apps with Apple’s iOS App Store and Google’s Google Play Store being the most popular ones.
Currently, both these stores have more than a million apps published. With so much competition individually on these stores, it is advised to build an app for one platform at a time. Research on which platform will be more beneficial to the app. This will save development costs and also make it easier to make the app more flexible.
Not Considering Analytics
Data-driven analytical tools are essential for measuring the performance of an app and help the developers greatly in understanding consumer behaviors. Data visualization tools help developers gain insights on the data. The purpose of implementing analytical tools is to make informed decisions based on the collected from user engagement on the app.
Compromising On Flexibility
Flexibility is a key factor for the success of a mobile application. Social media applications such as Instagram and Faceboook can be seen upgrading their apps to produce a better user experience. Information gathered and processed by analytical tools can be used to give direction to the changes and upgrades made to the app. The key is to understand what the user requires and provide exactly that.
Poor User Experience
User experience holds a great stature in the realm of mobile apps. Users prefer apps that are interactive and easy to use. A major portion of Apple’s success in the mobile app industry is attributed to the user-friendly and interactive design created by its designers.
A greater emphasis on the user experience will result in greater user engagement for the app. Focus on designs that are not only aesthetically pleasing but also easier to understand.
Too Many Features
Too much of anything is bad. The same notion applies to mobile apps as well. The app should be focused on its core purpose and include features that serve the purpose. A long list of features might make the app seemingly difficult for the user and as a consequence, the user may end up losing interest.
Badly-timed Marketing and Promotion
A great product cannot achieve its full potential without an effective marketing campaign. You need to be creative and innovative with your marketing strategies. Don’t wait till the app is launched. Begin your promotions beforehand. Keep a list of most followed bloggers, vloggers and content creators on the internet because that is where most of the target audience will be listening and viewing.
Making Monetization Assumptions
App designers usually assume that the users will naturally be willing to pay for the app or that ads will always stay with the app. That is not true. In-fact most of the apps which have topped the app stores are free of cost.
One way to realize the right way to monetize your app is to understand the ways in which similar apps monetize. A commonly used method is to create two versions of the app. A free version with limited features and advertised content and a paid version with all the features available and no advertised content. Developers can also create in-app stores for purchases within the app.
Taking Beta-Testing Lightly
A user prefers an app that is free from glitches and bugs. This is made possible by testing. The more rigorously the app is tested, the lesser glitches it will contain. To make the user experience smooth, get your app tested and receive feedback.
Nagging the User
Apps that frequently nag the users for ratings or ask them for an update will negatively impact the user’s experience of the app. It should be limited and controlled to a minimal point so that the user doesn’t feel irritated or annoyed
Inconsistent User Engagement
The user should always be kept engaged in some form of activity. Don’t let your user’s mind mingle away from your app. Even when a process is being loaded, share an engaging screen to keep the user glued to the screen.
The mobile app industry is vast and still and to survive in such a dynamic industry it is important to understand what your consumers are really asking for and ensuring that the app you are developing caters to the needs of the consumers.
Make sure you avoid all these mistakes and you will surely have an app designed for success
Do you need a mobile app designer today?
If you do, you have come to the right place because Code creator is a Canadian mobile app designer that works to help you achieve your business goals. For more information, contact us today. Hope you had a good read.